Case Studies
The Proof is in the Pipeline.
The Mktgen model is built on proven best practices, and our projects are executed by highly experienced experts, but the ultimate validation of our approach comes to down to real-world results.
These case studies are just a few examples of the impact Mktgen has delivered in helping businesses overcome their Marketing and Sales challenges, rapidly generate demand and pipeline, and position for significant, sustainable business growth.
expanding into new markets
Leighton O'Brien
Known as a leading field services provider for the energy industry in Australia, Leighton O'Brien wanted to establish a strong presence in North America—and reposition itself as an innovative technology company. With a small marketing team and historic focus on traditional strategies, LOB partnered with Mtkgen to develop and execute a comprehensive go-to-market strategy focused on rapidly growing awareness, driving demand, and growing sales pipeline and market share.
SUPPORTING AGGRESSIVE growth
Veruna
With ambitious growth targets and a limited go-to-market Sales and Marketing engine, this innovative technology startup needed to generate qualified leads quickly and build a consistent, predictable sales pipeline. Supported by the Mktgen team and a comprehensive new demand generation program, Veruna quickly saw leads from Marketing surge to more than 60%, and pipeline is projected to double year over year.
DELIVERING RAPID RESULTS
BentoBox
To make the most of a post-pandemic surge in the industry, this leading restaurant and hospitality technology provider need to engage, qualify, and convert prospects quickly. The company engaged Mktgen to deliver a comprehensive, turnkey marketing automation and demand generation program in less than three months, positioning the company for rapid growth at a crucial time.
