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Refined through years of real-world experience, the Mktgen model is a proven approach to establishing a successful, comprehensive demand generation and marketing automation program that is built for growth at scale.

Our focus is delivering a highly targeted, one-time intervention that is designed to create your growth engine and achieve rapid results while building the foundation—and equipping your team—for lasting success.

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Our proven process

A typical Mtkgen engagement consists of a focused, multi-phase initiative in which we work closely with your stakeholders to identify your gaps and opportunities, develop a program tailored to your brand and markets, optimize your technology platforms, and launch your initial campaigns. In doing this, we will build the infrastructure and establish a framework your team can leverage both to manage and enhance current campaigns, and to expand on these efforts with future campaigns.

Phase 1:

Assess

Stakeholder / SME interviews

Technology audit

Brand and marketing audit

Findings and recommendations

Phase 2:

Create

Optimize technology platforms

Set up marketing automation

Develop lead scoring model and workflows (marketing, sales)

Create lead generation campaigns (paid search, social)

Create lead nurture program (emails, landing pages, content)

Phase 3:

Launch

Configure all campaigns

Integrate campaigns and technology platforms

Test and troubleshoot dashboards, journeys, workflows, etc.

Launch demand generation program

 
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Post-Project Support

Provide transitional support as your team begins managing your program

Train your team on technologies, systems, and processes

Equip your team to maintain, optimize, and scale your program to drive continued growth

Your Keys to Success

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Access

In order to deliver a tailored program on an accelerated timeframe, our team will need timely access to your relevant technology platforms, existing marketing materials and campaigns, and key stakeholders and subject matter experts.

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Collaboration

Mktgen brings deep expertise in demand generation, marketing automation, and related disciplines, but no one can match your firsthand experience with your brand, customers, markets, and competition. Teamwork is essential to tailor our proven model in a way that’s ideal for your unique needs.

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Commitment

The Mktgen model requires a focused, intensive effort to deliver significant progress in a brief timespan. In addition to dedicated funding for the project, platforms, and campaigns, we recommend considering the Mktgen engagement a strategic business priority for the duration of the project.

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Sustainability

Quickly creating a comprehensive, turnkey demand generation program can be highly effective as an isolated tactic. Leveraging that program as the foundation for a longer-term demand generation strategy—with additional campaigns and dedicated support—creates the potential for much greater, lasting impact. That’s why our focus is building the infrastructure, launching a successful program, and then empowering your team to lead and expand moving forward.

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