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Every Mktgen engagement is uniquely tailored for each client based on their specific business objectives, project priorities, available resources, and other key considerations. We offer four levels of service, including both turnkey packages and a flexible subscription model that can add vital bandwidth and expertise to complement your team's core activities:

  • Start (Awareness and Leads)
  • Scale (Demand and Engagement)
  • Accelerate (Comprehensive Growth Engine)
  • Custom (Flexible Monthly Subscription)
Mktgen Growth Engine™ start
  • Build foundational lead gen program
  • Identify, target, and deliver leads
  • Establish proof of concept and ROI
  • Grow sales and pipeline incrementally

Timing:

  • 1 month for discovery, design and execution
  • 2+ months for live promotions to target prospects
Deliverables:
  • Digital ad campaign w/ landing page and content asset
  • Target prospects and campaign setup
  • Campaign performance reporting
Outcomes:
  • Increased awareness and credibility with your target prospects
  • Qualified leads delivered to sales
Pricing:
3-month commitment at $20k/mo 
Mktgen Growth Engine™ scale
  • Everything in Start plus:
  • Implement lead gen and nurture
  • Grow sales and pipeline significantly and sustainably

Timing:

  • 3 months for Awareness project
  • 1 month for content and design
  • 2 months to field email nurture campaign to target audiences
Deliverables:
  • Nurture emails (4-6 touches)
  • Landing pages and content assets
  • Nurture campaign execution and performance reporting
Outcomes:
  • Increased engagement with ideal target prospects
  • Higher volume of leads
Pricing:
Awareness project + 3 months at $15k/mo
Mktgen Growth Engine™ Accelerate
  • Everything in Scale plus:
  • Full-funnel demand generation
  • Marketing automation technology
  • Visibility into lead & account activity

Timing:

  • Varies by client needs, project scope
  • Typically 6-9 months
Deliverables:
  • Marketing technology implementation
  • Marketing & Sales alignment playbook
  • Automated workflows (lead routing, scoring, attribution, nurture)
  • Campaign / marketing performance reports and dashboards
Outcomes:
  • Fully automated, sustainable demand generation activity at scale
  • High volume of high-quality leads
Pricing:
Varies based on project details
Customized Support (Monthly Subscription)

Tailored, Strategic Support

  • Month-to-month, on-demand support for demand generation programs or other strategic marketing priorities
  • Ideal for urgent needs, small projects, or specialized services

Timing:

  • Varies based on client needs and preferences
  • 2-month minimum engagement
Deliverables can include:
  • Marketing strategy
  • Naming and branding
  • Positioning and messaging
  • Marketing / sales collateral
  • Campaign creation
  • Thought leadership content
  • Technology implementation / optimization
  • Website development
  • Event support
  • Video / multimedia
  • Marketing / sales operations optimization
  • Fractional CMO / executive coaching
Outcomes:
  • Vary by project
Pricing:
$15k-$25k/mo

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