Game-Changing Growth.
Sustainable Success.
Mktgen professionals have led teams and directed major marketing initiatives for organizations spanning diverse industries.
Building on this expertise, the Mktgen approach to demand generation is the culmination of decades of professional experience. The result: a proven model that can deliver rapid, measurable results and a sustainable foundation for long-term success.
While many principles of the Mktgen model are universal, we tend to see the greatest impact with clients confronting a few common scenarios:
Investor backing
Whether a visionary startup or an established business poised for disruptive innovation, investor-funded organizations often have two things in common: tremendous potential, and intense pressure to deliver results. Often, this means undergoing leadership changes or building a team of experts. It can require many months to get the right team in place and ready to deliver, but you don’t need to wait to start seeing results. We can help you move the needle NOW.
Industry transition
For large, often long-established companies, navigating rapid industry change can be challenging. As technology advances, customer expectations evolve (B2C and B2B), and new competitors enter the equation, market dynamics can shift seemingly overnight. Fortunately, you don’t have to rethink your entire approach. Mktgen can build on your existing strengths, quickly implement the right technology and process, and empower you to reach your ideal prospects and close sales like never before.
Embracing marketing automation
Appreciating the potential impact of marketing automation is an important leap for many companies, but leveraging new technology and methodologies effectively to grow your business can be daunting. That’s where Mktgen comes in. We can assess and supplement your technology stack, create the programs and materials you need to make the most of it, and equip your team to manage everything moving forward. Even better, we can help you drive real results and generate clear ROI for your technology investment quickly, without the steep learning curve and costly missteps that can come with going it alone.
