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"I founded Mktgen to provide the support I wish I'd had as a CMO."

After years as a marketing leader for Fortune 100 companies and technology innovators, Mktgen founder Maria Carballosa knew what it takes to build a predictable sales pipeline. Marketing needs to:

  • Drive growth for the company
  • Deliver quality sales leads to support pipeline coverage
  • Implement an automated, scalable demand generation engine
  • Assemble a team with the skill sets to manage all initiatives
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She saw many programs struggle to do all of this, and she realized marketing and business leaders need better solutions to these universal challenges. Most companies lack a team capable of delivering on all fronts, the right specialized technology, expertise in current best practices for scalability, or some combination of the above. Even when all essential elements are in place, teams often get bogged down in day-to-day program maintenance, with no bandwidth to monitor, manage, and optimize in a timely fashion.

Mktgen can help on all fronts. Our programs are structured as strategically focused initiatives tailored to your specific objectives and timelines. We deploy teams of highly skilled experts in key disciplines to work with your internal stakeholders and put the necessary technologies and processes into place. This proven model has delivered game-changing results for diverse clients driven by a common goal: rapid, measurable business growth.

The Mktgen team will establish a complete, turnkey demand generation program for you—and empower your team to expand its impact moving forward—by integrating best practices in three key disciplines:

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Content to Drive Demand

Developing the strategy, messaging, and materials to feed your demand generation engine. This will present your brand and solutions to prospects in a way that drives active engagement on an ongoing basis.

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Sales and Marketing Alignment

Ensuring collaboration and alignment between Sales and Marketing to effectively build your program. This ensures we send the right prospects to sales at the right time in their engagement, increasing sales conversions, wins, and business-driven KPIs.

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Marketing Technology and Automation 

Configuring, integrating, and optimizing the platforms and programs that make your demand generation program function, as well as ensuring activity can be monitored and impact measured.

Leadership Team

Maria Carballosa

Maria Carballosa

CMO, Project Leader

Maria has held Marketing leadership roles in well-known high-tech companies including Dell, HP, and Honeywell.

She served as CMO for three SMB and Enterprise SaaS companies: Drillinginfo, Zilliant, and M-Files. In all cases, she was brought in to build the Marketing function, establish a sustainable demand engine and drive growth. All three companies now have significantly higher pipeline and growth rates.

In 2021 she founded Mktgen with a trusted team of experts to fill critical gaps she encountered as a CMO. Mktgen builds automated demand engines that drive top-of-funnel demand and increase pipeline for its clients, at scale.

Phil Neal

Phil Neal

Marketing Content and Campaigns Practice Leader

Phil has held leadership roles in agency and corporate environments, as well as founding and growing several startups. He has led marketing initiatives for clients including PayPal, Microsoft, Dell, Sprint, Verizon, Synchrony, Drillinginfo, Zilliant, and M-Files, as well as numerous B2B SaaS companies.

Phil and his team have extensive experience developing and executing strategic initiatives including:

  • Brand reputation and thought leadership
  • Marketing strategy
  • Corporate positioning and messaging
  • Integrated marketing campaign creation
  • Content and assets to support the funnel journey for a variety of industries and audiences

He and his team have expertise in developing materials for demand generation and inbound marketing for high-technology industries, technical audiences, professional services, and machine learning and AI.

Kevin Salas

Kevin Salas

Marketing Technologies and Automation Practice Leader

Kevin has led demand generation and technical marketing teams for over 10 years. He has extensive experience in the development and execution of the entire martech stack, alignment with Salesforce, and comprehensive demand generation campaigns. His experience includes SMB and Enterprise SaaS-based companies, such as Sprinklr, Impartner, Zilliant, M-Files, and Granicus.

Kevin and his team are certified in all relevant technologies and have built Marketo, Hubspot, and Eloqua systems from scratch, as well as optimizing existing systems. He and his team have deep expertise in:

  • Automated nurture journeys for targeted prospects, from initial awareness through sales readiness
  • Scoring strategies based on unique company needs, across all properties
  • Automated lead management workflows and processes, from prospect to Sales handoff
  • Conversion-optimized websites
  • Demand generation strategy and execution

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