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"I founded Mktgen to provide the support I wish I'd had as a CMO."

After years as a marketing leader for Fortune 100 companies and technology innovators, Mktgen founder Maria Carballosa knew what it takes to build a predictable sales pipeline. Marketing needs to:

  • Drive growth for the company
  • Deliver quality sales leads to support pipeline coverage
  • Implement an automated, scalable demand generation engine
  • Assemble a team with the skill sets to manage all initiatives
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She saw many programs struggle to do all of this, and she realized marketing and business leaders need better solutions to these universal challenges. Most companies lack a team capable of delivering on all fronts, the right specialized technology, expertise in current best practices for scalability, or some combination of the above. Even when all essential elements are in place, teams often get bogged down in day-to-day program maintenance, with no bandwidth to monitor, manage, and optimize in a timely fashion.

Mktgen can help on all fronts. Our programs are structured as strategically focused initiatives tailored to your specific objectives and timelines. We deploy teams of highly skilled experts in key disciplines to work with your internal stakeholders and put the necessary technologies and processes into place. This proven model has delivered game-changing results for diverse clients driven by a common goal: rapid, measurable business growth.

The Mktgen team will establish a complete, turnkey demand generation program for you—and empower your team to expand its impact moving forward—by integrating best practices in three key disciplines:

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Content to Drive Demand

Developing the strategy, messaging, and materials to feed your demand generation engine. This will present your brand and solutions to prospects in a way that drives active engagement on an ongoing basis.

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Sales and Marketing Alignment

Ensuring collaboration and alignment between Sales and Marketing to effectively build your program. This ensures we send the right prospects to sales at the right time in their engagement, increasing sales conversions, wins, and business-driven KPIs.

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Marketing Technology and Automation 

Configuring, integrating, and optimizing the platforms and programs that make your demand generation program function, as well as ensuring activity can be monitored and impact measured.

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